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The Village of Jjongoza in the Era of Globalisation

By Ambrose John Bwangatto (M.A; STL)



Globalization has become one of the most discussed concepts in this 21st century. It has become a buzzword in almost all academic fields. Globalization has become a standard vocabulary among journalists, politicians, managers, advertisers, bankers, entertainers, officials, computer experts, activists and researchers across the planet. This vocabulary of ‘globalization’ has entered almost all of the world’s major languages. Daily life now brings continual references to global communications, global finance, global health problems, global markets, global migration, global warming, and global justice. It seems, apparently, that everybody feels the impact of this rather new phenomenon which has pervaded the lifestyle of each either directly or indirectly, negatively or positively. But despite the euphoria about globalization, many people would, when asked about what they understand by this concept, would reply with considerable hesitation, vagueness, and inconsistency. Many people are puzzled by the pace at which changes are happening. Many debates about globalization never get past disputes over starting premises regarding definition, scale, chronology and explanatory framework.

On definition, people have often conceived of globalization in radically different terms, thereby talking past each other from the onset. Disputes and confusions about globalization often begin around issues of definition. Many people invoke notions of globalization without indicating explicitly what they mean by the term. Various commentators have described globalization as a stage of capitalism or late modernity without specifying the content of such phrases. Again other authors have made unfocused remarks that globalization is a ‘new way of thinking’. Statements like ‘globalization is the process of becoming global’ are not of much help. There is a certain euphoria surrounding the meaning of this term to the extent of becoming a label to cover whatever strikes the fancy. One common notion has conceived of globalization in terms of internationalization. From this perspective, ‘global’ is simply another adjective to describe cross-border relations between countries, and ‘globalization’ designates a growth of international exchange and interdependence. A second usage has viewed globalization as liberalization. Here globalization refers to a process of removing state-imposed restrictions on movements between countries in order to create an ‘open’, ‘borderless’ world economy. On these lines one analyst suggests that ‘globalization become a prominent catchword for describing the process of international economic integration. Evidence for such ‘globalization’ in recent decades can be found in the widespread reduction or even abolition of regulatory trade barriers, foreign-exchange restrictions, capital controls and for citizens of some states, visas. A third conception has equated globalization with universalization whereby in this usage global means ‘worldwide’, and globalization is the process of spreading various objects and experiences to people at all corners of the earth. We could in this sense have a ‘globalization’ of automobiles, Chinese restaurants, decolonization, cattle farming, and much more. A fourth definition has treated globalization as westernization or modernization, especially in an ‘American’ form. Following this idea, globalization is a dynamic whereby social structures of modernity that is, capitalism, rationalism, industrialism, bureaucratism, individualism, are spread the world over, normally destroying pre-existent cultures and local self-determination in the process. A fifth approach has identified globalization as respatialisation. Following this interpretation, globalization entails a reconfiguration of social geography with increased transplanetary connections between people. Some authors have associated contemporary globalization with a tendency towards deterritorialisation, so that social space can no longer be wholly mapped in terms of territorial borders. In spite of some overlap between these various notions, their respective foci are significantly different.

However, the most prominent issue of globalization and social change that has provoked considerable controversy relates to identity and associated constructions of social bonds. In my country Uganda, many young people identify more with American lifestyles rather than the Ugandan modes of living. One of the popular singers in Uganda, called Ragga Dee, dresses himself and his dancers in the colours of the American flag. Such a trend prompts many people to ask whether globalization makes people more similar or more different. Many commentators particularly those who conceive of globalization in terms of liberalization or westernization have argued that the process brings a worldwide cultural synchronization. They look at the world as moving towards total homogenization, and that globalization has harmonized and unified, often crushing traditional ways of life when they have deviated from the dominant western pattern. Globalization is diffusing a single world culture centred on consumerism, mass media, Americana, and the English language. A lot has been written about globalization and it is quickly influencing almost all the academic faculties in universities the world over. And since educational institutions are the microcosm and macrocosm of society, so globalization influences all human societies regardless of their degree of cultural development. Africa, too, is caught in this rather complex maze. But the most disturbing question is whether globalization encourages protection or vulnerability, stability or uncertainty, wellbeing or misery, social integration or alienation, calm or stress, hope or fear? Is a more global world a more endangered world, objectively and /or perpetually? And above all, how is Africa to participate in this process described as a ‘win – win’ scenario where everyone in world society benefits? These are questions which are yet be supplied with a satisfying answer. Again the whole process gets even more complex when it is described as global pillage, global apartheid, and the global trap and it undermines security, equality and democracy

The Small Village Of Jjongoza in the Era Of Globalization

Many readers I think will be amazed to find the name of a tiny rural and peasantry village in Central Uganda also included in the debate on globalisation. The choice of this village is not a mistake because it is the home of this author but also it is used as a model for all rural and peasantry communities in Uganda particularly and Africa generally. Jjongoza is in a distance approximately 150kms from Kampala city the capital of independent Uganda. It lies on the Bukoba-Masaka high-way and hence the people of Jjongoza have access to all modern technology in automobiles, telecommunication sets, the modern lifestyles and have acquaintances with foreigners since the road serves as an international highway linking Uganda to Tanzania. Although the people may not have direct access to some of these things, but they claim to have knowledge of what is going on in the world. There is one rich son of Jjongoza who has a big coloured television set. During the season of football world cup and Olympic Games, or events which are broadcast live to the whole world like Kora Awards or Live 8, he will bring the T.V set to the centre of the village and the people of Jjongoza are able to follow what is going on in the world. There are a few privileged Jjongozans with mobile telephones. The most prominent one is the Catechist in the local church called Ssalongo Marsiale Lwanga. He is a grey-haired old man aged about 70. He connects many people of Jjongoza who have relatives in the city or overseas. They agree on the time they would call which must coincide with the time of the church service when the catechist is at the church. This makes a good connection. After people have connected with God, then they can connect with relatives and friends who are living far away from home. The nearby Kalisizo trading centre has an internet facility where some youths from Jjongoza can go and begin fidgeting with the computers and browse through websites especially those which they hear on the local FM radio like, buganda.com or yahoo.com . They do this very quickly since the time runs out very fast and they want to make utmost use of their money. There are many Radio stations which are received in Jjongoza. Either they broadcast from Kampala or from the nearby town of Masaka. This enables the people to follow what is going on around them but also around the whole world. The residents of Jjongoza are well informed of whatever is going around the world, from the suicide bombers in the Middle East to the Germany election which was won on a slim majority by an iron lady Angella Merkel, from the London bombings and the continued terrorist threats in this country to the protests which greeted Bush in Argentine, from the rapid economic development in China and India to the devastating earth-quake in Pakistan. Again, the people of Jjongoza can tell something, though with vagueness, about the feast of St. Patrick’s and how the Irish traditional costume resembles a skirt. The people of Jjongoza can tell you with utter certainty how America is a country of contrasts. The rich are stinkingly rich while the poor as Katrina revealed also form part of this great nation. Though they live in peasantry conditions with dim hopes of improving their conditions, the people of Jjongoza are part of the global community and try to participate in world affairs and world fortunes with difficulty but with optimism and joy.

Many Europeans, who have not travelled much and rely on television for all their information, would not imagine that Jjongoza is following what is going on in Europe. The amazing thing about the people of Jjongoza is the lack they experience in almost everything. They have one television set for the whole village but can follow all the games in the UEFA cup and know the players in different giant European soccer teams. They have one telephone set but they can communicate effectively with their relatives and friends all around the world. Many Europeans with television sets even in the toilets still know Idi Amin as the President of Uganda and that he is a murderous dictator. Countless others think that the whole of Africa is a starving continent as one friend of mine in the Netherlands told me that I am going back home to starve after putting on some weight in the Netherlands. The people of Jjongoza have used the era of globalization to improve on their knowledge of the world and try in their simple ways to make comparisons in the different parts of the world. But many Europeans still believe that Africans are sleeping in trees and caves. There is a funny scenario described of Africa in this age of rapid communication and knowledge. A teacher told his students that Africa has no airports and that transport is very difficult. Then one critical student asked him how he went there in a plane. And the teacher replied that when a plane is landing, they gather elephants and the plane lands on their backs. This is another form of ‘learned ignorance’ in its pure form. The people of Jjongoza can use their knowledge to appreciate the developed societies and they make wishes for themselves. They cannot rejoice that Londoners have been bombed or that Bush was heckled. No. They just wonder at what is going on in the world today and what really is driving people crazy given countless anomalies reported in the media daily.

I think, we can learn in a simple way from the people of Jjongoza that we are participating in the same humanity and sharing the earth among ourselves though at different locations, we must try to cut across the boundaries which culture and worldview put before us and promote what is genuinely human. We have to make an initiative to reach out to others and see them and what causes anxiety in their hearts and what makes their hearts glow. This will be the beginning of peace and harmony among all peoples on our beloved planet. Globalisation has created disquiet in many societies, but we can reap what is helpful for the furtherance of the common good and welfare of the human race.

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